Jesse James
While we know GREATS for making stunning footwear. The brand is back in the news by simply being GREAT. The imprint has begun an initiative to do their part during the COVID-19 crisis currently gripping the planet. GREATS has partnered with City Harvest, New York City’s largest food rescue organization, as part of the BRANDS x BETTER Initiative.
The BRANDS x BETTER Initiative is a coalition of like-minded brands united in an effort to give back to those affected by COVID-19. Through the month of April, GREATS will be donating $15 from every order to City Harvest. This will provide food to a family of three for 15 days. BRANDS x BETTER represents a new movement in how brands are more thoughtful in treating customers, teams, and suppliers.
It’s also a great way to showcase that you can give back in a number of different and creative ways. Find out more about the BRANDS x BETTER initiative here and head over to GREATS for much more as well. In the meantime, keep it locked with The Culture Curators for more style, sneakers, and community care coming soon.
Photos via GREATS
