Jesse James
The good folks over at Hennessy are back in the news. They have aligned with NBA All-Star Russell Westbrook, artist Victor Solomon, and entrepreneur Alex Taylor to debut Make Moves That Start Movements. The new program aims to expand the Unfinished Business initiative aimed to help BIPOC business owners.
The platform was created by the official spirit of the NBA, Hennessy, providing material support to Black, Asian, and Latinx small business owners affected by the COVID-19 pandemic. To start things off, the two companies have garnered support from Russell Westbrook, who will be providing aid in Unfinished Business’ efforts. Fans will have the chance to obtain NBA memorabilia during the Playoffs, including Westbrook’s game-worn Black History Month warm-up shorts, team-signed basketballs, and more.
Hennessey has revealed a new film, Take It Far, shedding light on NBA communities that are pushing boundaries to commemorate the initiative. The video provides a look at director Joshua Kissi, “Literally Balling” artist Victor Solomon, community activist Alex Taylor, and more.
Check out the short video below and find out more about the Make Moves That Start Movement right here, right now. In the meantime, keep it locked with The Culture Curators for more from the intersection of lifestyle and sports.
Photos via Hennessey
