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Now Open | Inside LeBron James’ New Miami UNKNWN Store

UNKNWN was co-founded by LeBron James, Jaron Kanfer, and Frankie Walker Jr. in 2011. The brand recently opened the doors to its latest store in Miami’s Wynwood district. The store offers a highly curated selection of apparel, footwear, and accessories. The new Miami UNKNWN Store, in particular, was designed to provide a premium shopping experience that reflects the vision and lifestyle of the brand’s co-founders. The location was built in collaboration with multidisciplinary artist John Margaritis of New York Sunshine. The space includes a 10,000 square foot, industrial-style retail destination with exceptional architectural design with handmade details throughout.

Upon entering the store, visitors are greeted by a Margaritis-designed water feature. The installation is made of custom basketball hoops, copper and water and sits adjacent to a live plant wall. Suspended from the ceiling are stainless steel chains, LED-lit shelves, and glass garage doors, offering an indoor/outdoor experience upon opening. There is even a multi-use courtyard and open-air basketball court, offering a venue for sporting and lifestyle events. The space includes bold blue and white hues while featuring over 200 feet of mural space for artist creations.

Miami UNKNWN Store In Wynwood!

Jaron Kanfer spoke about the store. He stated: “We want our brand and stores to be the canvas for a global community to feel welcome, excited, and express themselves through interacting with our space, brands, and events.” Kanfer added, “We draw inspiration from our community, and that is something that’s reflected in the way the collections have room to evolve without compromising the integrity of the UNKNWN retail design.” To celebrate the store’s opening, the co-founders hosted a series of private events during Art Basel 2019. They even revealed limited edition designs, collaborations, and sneaker drops with BAPE, Chinatown Market, New Era, and more.

Take a look inside, the new Miami UNKNWN Store, UNKNWN Wynwood in the images below and head over to unknwn.com to pick up your favorite pieces immediately. In the meantime, keep it locked with The Culture Curators for more from the world of streetwear coming soon.

Photos via UKNWN

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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