Jesse James
Nike is looking to change the game. With just two weeks before the start of the NBA Preseason, Nike returns to add to the LeBron James fleet of signature sneakers. Nike and LeBron return to unveil the LeBron 17. With the new sneaker comes the introduction of an all-new Swoosh technology, Knitposite. The 17 evolves from the LeBron 16‘s Battleknit 2.0 upper. LBJ’s 17th signature sneaker combines Nike’s popular Flyknit construction with heat-molded yarns. This unique combination adds enhanced durability, support, and stretch-resistant; while also allowing for fun color options.
Jason Petrie, the designer of the LeBron 17, spoke about the design. He stated: “We wanted to blend the knit on the 15 and the strength of the Battleknit on the 16. The result is amazing. Once the heat is applied to the knitting process, you get this jewel-like armored exoskeleton that’s stuffed with these yarns.” Mr. Petrie went on to add, “It’s both structural and soft in the areas it needs to be.” The sneaker also features the highest-volume heel Max Air unit in a LeBron shoe. This provides added shock absorption, while two independent Air Zoom pods under the forefoot add a nice touch. Petrie said, “The lateral and medial pods under the forefoot give him that response and comfort in conjunction with the Max Airbag.” He also stated: “The way LeBron sees it, he wants to feel confident from the ground up. He doesn’t need help jumping. He wants to feel secure on the way down.”
The LeBron 17!
The sneakers are also host to logos and phrases on the tongue, such as LeBron’s crown, “I’m King,” “LJ,” “23,” and more. The Nike LeBron 17 is slated to arrive on Nike.com and select retailers on September 27, starting with the “Future Air” rendition. Take a closer look at the sneakers in the images below and keep it locked here to The Culture Curators for more new footwear coming soon.
Photos via Nike
