Jesse James
The creative minds over at atmos Lab and Coca-Cola have joined forces once again. Back in Fall/Winter 2019, they came together for a capsule collection of staples. Today the two entities are back, pairing up with Columbia for an outdoor-ready capsule full of style. The eye-catching collection includes a bevy of season-appropriate designs. We find everything from t-shirts and zip-up jackets to shorts, hats, and bags.
Throughout, we find bold co-branding over top of signature Columbia silhouettes. Naturally, the capsule is host to colorways of red, black, white, and blue. One eye-catching standout is the Challenger Windbreaker Jacket. The silhouette features a collage-like print of different versions of “Coca-Cola” branding seen in several Asian languages, as well as an English one. The design also features a raised collar with a packable hood and a central zip closure. The jacket is crafted from batted nylon that gives its outer shell water-repellent protection. Other noteworthy pieces include matching shorts and bag.
Take a closer look at the new collaborative collection in the images below and look for the capsule on February 29 at atmos. In the meantime, keep it locked with The Culture Curators for more style and streetwear selections coming very soon.
Photos via Coca-Cola
