Mentioning Chinese art usually drums up visions of ancient scrolls and elaborate statues, jade carving, and paper lanterns. The crew at 400ml is ready to usher in a new image for the world of Chinese artistry. They aren’t just a store in the prominent art district of 798; they’re also one of the top graffiti teams in the country. So good in fact, that Reebok has given them the chance to be the first graffiti team with a major label sneaker collaboration.
Reebok and 400ml have given the 400ml x Pump Fury 3AM. This sneaker brings a heavy dose of style from Chinese Paper Cutting, totem poles, ad graffiti. The overlays are brightly colored and heavily influenced by a fusion of traditional craft and street art. From the blade to the paintbrush, and out of a spray paint can. The 400ml x Reebok Pump Fury 3AM creates a vivid and exciting tribute to the past. While boasting a unique look into the future of street art.
Take a closer look at the collaboration in the images and stay tuned for much more on these coming very soon. In other sneaker-related news, check out the eye-catching and colorful collaboration from adidas Consortium and Nice Kicks! You won’t be disappointed.
Photos via Reebok