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Art x Style | The 400ml x Reebok Pump Fury 3AM

Mentioning Chinese art usually drums up visions of ancient scrolls and elaborate statues, jade carving, and paper lanterns. The crew at 400ml is ready to usher in a new image for the world of Chinese artistry. They aren’t just a store in the prominent art district of 798; they’re also one of the top graffiti teams in the country. So good in fact, that Reebok has given them the chance to be the first graffiti team with a major label sneaker collaboration.

Reebok and 400ml have given the 400ml x Pump Fury 3AM. This sneaker brings a heavy dose of style from Chinese Paper Cutting, totem poles, ad graffiti. The overlays are brightly colored and heavily influenced by a fusion of traditional craft and street art. From the blade to the paintbrush, and out of a spray paint can. The 400ml x Reebok Pump Fury 3AM creates a vivid and exciting tribute to the past. While boasting a unique look into the future of street art.

Take a closer look at the collaboration in the images and stay tuned for much more on these coming very soon. In other sneaker-related news, check out the eye-catching and colorful collaboration from adidas Consortium and Nice Kicks! You won’t be disappointed.

Photos via Reebok

Written by Moustache Johnny

Father, firefighter, author, two wheel enthusiast, a fan of the outdoors and fitness. Forever grateful to be on this journey.

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