Jesse James
In the realm of eSports, there is no star bigger than Tyler Blevins, better known as Ninja. The 28-year-old has become one of the most successful streamers and gamers within the past few years. Today Ninja is back, and he’s become the latest member of the adidas family. The brand with the three stripes announced a partnership with the eSports king, making Ninja adidas Originals‘s first individual eSports partner.
Though adidas already works with eSports teams like Team Heretics and Grow uP. The partnership with Blevins is unique because it centers around a single gamer. The brand has hinted at signature items. Which includes pieces like those designed by partners like Alexander Wang and Kanye West. adidas released a statement regarding the news. It reads: “The partnership marks the sportswear brand’s commitment to gaming”. The statement adds, “adidas officially welcomes one of the most prolific gamers and content creators in the world to its family”.
Last Year Mr. Blevins hinted at his desire to develop a footwear collaboration. While no Ninja-themed footwear has been announced just yet. The gamer did post an announcement video on his Twitter and Youtube pages.
Blevins said, “Partnering with adidas is a chance to join a family that celebrates fellow creators at the top of their game.” Indeed some big news for the gaming industry and adidas. Stay tuned for much more on this and more new footwear coming soon.
Photo via adidas Originals
