Jesse James
With a new year upon us, POWERADE is back with some new goods. POWERADE has revealed a slew of new products on the heels of their 2019 campaign, kicking off 2020 in flavor. This is the first time in over a decade that the company has revealed breakthrough product innovations aimed at elevating its commitment and investment in both the sports drink category and the sports and wellness industry. The company’s 2020 suite of new product innovations include POWERADE ULTRA, POWER WATER, ION4®-Inspired Packaging.
ULTRA is a zero-sugar, zero-calorie, electrolyte-enhanced sports drink containing vitamins B3, B6, and B12. It also features +50% more ION4® Electrolytes, BCAAs, and Creatine. POWER WATER is a zero-calorie and zero sugar-flavored sports water that contains ION4® Electrolytes and vitamins B3, B6, and B12.
The new packaging design was inspired by the ION4® Advanced Hydration System that replaces the four electrolytes commonly lost in sweat: sodium, potassium, calcium, and magnesium. With the evolution of today’s health and wellness trends, being an athlete no longer means “elite.” Instead, it’s the mindset that is inclusive of every person who lives an active lifestyle and needs hydration solutions to power through, no matter the sweat moment.
Check out the latest products from POWERADE in the images below and look for them now at retailers. Keep it locked with The Culture Curators for more from the world food and drinks coming soon.
Photos via POWERADE
