Jesse James
Back at it once again, PUMA is releasing the latest addition to the popular Rider family of footwear. After first debuting back in April, the Wild Rider becomes the latest silhouette from the sportswear giant. The Wild Rider adds a new dimension to the Rider family, with modern elements striking and eye-catching. Inspired by the movement and motion of city life, the Wild Rider features fresh layers of material and futuristic details that bring together the past and the future.
Influenced by the Rider OG and elements from a ‘90s track spike, the sneaker is definitely something worth our attention. The global superstar Neymar Jr. is featured in the new campaign. The football star is also pushing himself and the sport forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA.
The silhouette is an ideal addition to your Summer selection of sneakers. The silhouette arrives on May 28th and will be available on PUMA.com and at the PUMA NYC Flagship store. Take a closer look at the new sneaker in the images and pick up yours asap. In the meantime, keep it locked with The Culture Curators for all the best new footwear coming soon.
Photos via PUMA
