Jesse James
The good folks over at Ralph Lauren are giving back through style. Today the iconic imprint is back. They return to launch their newest global campaign “Together in Pink,” in support of the Pink Pony initiative. The goal continues the brand’s 30-year fight against cancer. Along with the campaign, the label also dropped the 2019 Pink Pony Collection. The range includes a selection of apparel like graphic tees that offer a stylish way to battle breast cancer. The tees are seen embossed with “LOVE” in oversized font, while an array of accessories are available as well.
We see string bracelets, as well as updated Ralph Lauren classic polos and denim jackets. 100 percent of the purchase price sales from the light pink T-shirts and 25 percent of the other sales will be donated. These proceeds will go to either the Pink Pony Fund of The Polo Ralph Lauren Foundation or cancer charities worldwide. “Together In Pink” also tapped singer Sheryl Crow, Emmy Award-winner Suleika Jaouad. As well as five-time Olympic gold medalist Nathan Adrian for the campaign. They will sit down with friends, family members, and fellow survivors in hopes of widening the conversation. Pink Pony is Ralph Lauren’s worldwide cancer awareness initiative.
The “Together in Pink” Campaign
The designer began using his influential platform to raise cancer awareness in 1989. Since then, they’ve gone on to create such progressive philanthropic efforts, including the Nina Hyde Center for Breast Cancer Research at the Georgetown Lombardi Comprehensive Cancer Center and more. Throughout October, Ralph Lauren’s international flagships in New York, Beverly Hills, Chicago, Shanghai, London, and Paris will illuminate each storefront in pink to raise awareness for the Pink Pony cancer initiative.
Take a closer look at the new collection in the images below and show your support by picking up your favorite pieces at Ralph Lauren retail stores, Macy’s, or online at RalphLauren.com. Keep it locked here with The Culture Curators for much more on this throughout the month of October.
Photos via Ralph Lauren
