Jesse James
Last year the news came down that adidas the Swedish technology company Zound Industries had formed a unique partnership. Today the two brands are back, announcing the first two headphones to come from their collaborative efforts. Zound contributed to the design, development, and manufacturing, while adidas provided wear tests and feedback on the design. The resulting devices are designed to fit a specific sport need while remaining versatile enough for everyday use.
The Headphones!
The first design in the ongoing collection is the FWD-01. This sleek, wireless in-ear headphone comes designed for runners. The device offers up to 16 hours of playtime with auto-pause, interchangeable ear tips, and wings. The magnetic design allows the headphones to be worn comfortably around the neck when not in use. adidas and Zound added safety features with runners in mind, including “passive transparency” sound that lets you hear your surroundings, as well as sweat-proof materials.
The second offering is the RPT-01, a wireless on-ear device designed for training in all forms. This device features up to 40 hours of playtime and 360-degree swivel for a personalized fit. The designs boast specifically designed details such as a washable sweat-proof knit headband and ear cushions and more. Ella Renneus, Designer at Zound Industries, spoke about the headphones. She stated: “Our starting point for adidas Sport headphones was the desire to match the unrivaled experience that adidas loyalists expect from their footwear and apparel.” She added, “For every adidas product, empowering athletes to create in any field of play is paramount. This is so true for headphones, which have the power to enhance and really change day to day life.”
The FWD-01 and RPT-01 adidas Sport headphones will be available in-store and online beginning September 25th. The FWD-01 will retail for $149.00 USD, while the RPT-01 will be $169.00 USD. Take a closer look at the new headphones in the images below and keep it locked here to The Culture Curators for more tech and headphones coming soon.
Photos via adidas
