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Style Collaborations | The YCMC x New Balance 990v5 “Loyalty”

If you are anything like us, a good, stylish pair of sneakers is a must-have. Variety is great, and New Balance always delivers functional style. The good folks over at YCMC (Your City My City) have paired up with New Balance for a limited-edition new sneaker. The duo has paired up for a new iteration of the 990v5, adding a dose of color to the classic-inspired modern silhouette. Dubbed the New Balance 990v5 “Loyalty,” the sneaker celebrates the hustle and loyalty it takes to build a legacy.

The 990v5 “Loyalty” is sleek and eye-catching. The sneaker features a grey pigskin suede upper while dark grey suede overlays and red mesh overlays add a nice touch. The design honors the iconic 990 silhouette and the love of the DMV, creating something eye-catching and stylish. The striking upper is finished off with a white midsole and a black outsole, while navy laces contrast the upper.

Take a closer look at the New Balance 990v5 “Loyalty” in the images below and look for them now at ycmc.com and select Shoe City locations. Act fast; only 400 pairs are being released. In the meantime, be sure to stay tuned for our weekly look at our five favorite sneakers releasing each week.

Photos via YCMC

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!

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