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Style x Sports | PUMA & Fashion Geek Launch Limited-Edition ASW Collection

A dose of color!

After announcing their new partnership with J. Cole, PUMA is back at it yet again. This past weekend PUMA Hoops took over NBA All-Star Weekend with a bevy of style. After unleashing their new Sky Basketball sneaker, PUMA partnered with Chicago-based Fashion Geek for a limited-edition All-Star collection. The two have come together for a colorful collection of apparel and footwear that celebrates the signature colors of Fashion Geek. The range also blends styles from PUMA, offering a host of eye-catching iterations of the newly released Sky silhouette.

The bold colors are seen with a tonal aesthetic, broken up only by hits of color found on the sole. The sneakers are also seen with classic striping that stands out in Fashion Geek style, while layered PUMA Cats create a 3-D effect. Elsewhere we see star graphics that help commemorate All-Star Weekend. Alonzo Jackson, founder, and designer of Fashion Geek, spoke about the collaboration, stating: “After building Fashion Geek for over 15 years, it’s become just as synonymous with Chicago as basketball. It’s only right that we collaborated with PUMA for this 2020 All-Star collection. I’m humbled and grateful to have a partner that recognizes my work and wants to showcase it to the world. This collection is bold, solid, and fly just like me and my city.”

Please take a closer look at the new designs in the images below and keep it locked for more from PUMA coming very soon. Also, keep it locked with The Culture Curators for more style, streetwear and sportswear coming soon.

Photos via PUMA

Written by Jesse James

Author, Audiophile, Style connoisseur, & Sneakerhead. Passionate for life and happiness!


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