Jesse James
The good folks over at New Balance are back with a brand new collaboration. This time around the iconic sportswear imprint links up with the global fashion tech company Unmade for the launch of a customizable knitted shoe. Dubbed the 111 Knit, the sneaker blends NB’s manufacturing heritage with Unmade’s innovative digital technology. The brands are offering a new customization experience that allows customers to create a one-of-a-kind-sneaker.
The customization process provides six colorways, three patterns, and several signature details to choose from. The customizable components include the sole, heel, “N” logo, laces, and more. Unmade’s algorithms then turn the customized designs into production data. The system creates photographic renders of the sneakers, including mannequin shots, modeled studio shots, and lifestyle imagery.
The collabo is a showcase of New Balance’s commitment to innovate its manufacturing process. It’s a move to make production more sustainable and efficient. Hal Watts, CEO of Unmade, spoke about the platform. He stated: “The fashion supply chain is broken, disconnected and needs to change — we know it, and our global customers know it too”. He explained, “Connecting demand directly to supply and taking the guesswork out of fashion production is the only way to evolve, and we love working with brands who grasp the importance and urgency of these changes.”
Take a look at the collaborative 111 Knit in the images below. Head over to customize yours now on NB1. In the meantime, be sure to keep it locked with The Culture Curators for more new sneakers and footwear coming soon.
Photos New Balance
