Moustache Johnny
The way we connect, interact, get to know, fall in love, and get over people has changed. The digital interface has created new expressions of emotions. Running a subtle but recognizable theme of keeping our relationships at our fingertips now, Ellie Goulding and Juice WRLD teamed up with director Saam Farahmand to dive into a modern-day break-up in the visual compliment for the single “Hate Me.”
“I just went all out in this song … As soon as I heard this song, I heard the track, I heard the guitar, it just, I don’t know, it kind of compelled me to do something a little bit different and something a bit darker,” Ellie Goulding recently told Zane Lowe, opening up for an interview with Apple Music’s Beats 1 network. “I needed to do it, I needed to get it out of my system. I think you can always do the songs that give some kind of resolution or give some kind of hope for a relationship. But the truth of the matter is that humans are crazy and do f***ed up things to people, and that’s the truth. I realized that I can always try and wear these rose-tinted glasses when it comes to my own past relationships or my friends’ relationships, but actually when it comes down to it some things are just really messed up. Sometimes I think you need to hear that.”
She added “I played it to Juice WRLD, he loved it and wanted to be involved,” Goulding adds, sharing more insight into the back-story behind “Hate Me.” “I think that was a testament as well, because he was like, ‘You know what? I feel this, as well.’ And I’m sure he’s been through some stuff. Yeah, so it just kind of all just worked out.”
Featuring production from Demi Lovato and Madonna producer Jason Evigan and Kanye West collaborators The Monsters and Strangerz, it’s no surprise that the track hit so heavy right away. You can find the video for “Hate Me” by Ellie Goulding and Juice WRLD in the stream below and the single on music streaming platforms.
