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Enjoy the Ride | Nike’s Unveils The Joyride

Every step on every surface is a unique experience all its own. The likelihood of perfectly replicating any two steps ever is slim to none. So, why should the same foot hit the same sole over and over again for a different impact every time?

Nike has decided it doesn’t have to anymore. Nike has beads. Why beads? They’re soft, they’re bouncy, and they form the core of an innovative new cushioning system designed to help make all the ways you move feel easy—even running.

The Nike Joyride isn’t an overnight idea thrown into a cool shoe. Nike has spent years obsessing over these beads. The right size, the right shape, and they feel to create a soft, comfortable impact has taken countless hours. With the Joyride, every time you take a step 10,000+ beads shape around your foot to provide personalized cushioning and support, before spring in back to a neutral state waiting for the next step.

The benefits of the beads aren’t just for the feet though. It’s after for the whole body too. The Nike Joyride cushioning system offers 14% better impact absorption when compared to some of our most trusted running shoes (tested with Nike Air Zoom Pegasus 36 and Nike Epic React FK2). “Oh my gosh, there’s so much cushion in them… feels like you’re on a cloud. Super comfy! And the fit is perfect. I’ll definitely use these for recovery runs… they’re easy on my legs and feel great on my feet.” stated Craig Engels, Professional Distance Runner, Nike Oregon Project.

This breakthrough tech isn’t reserved for the Nike pro marathon team of the Olympic track stars. The Nike Joyride is designed for your foot at your pace, every stage of your running journey. Your legs and feet will be and stay fresh, so you’ll be ready for the next run wether today was the first run ever or a 10k PR. Take a closer look at Nike’s innovative new Joyride cushioning system in the images. Follow us via Instagram and Twitter, as well as Nike.com for updates on a release date and availability. 

Photos via Nike

Written by Moustache Johnny

Father, firefighter, author, two wheel enthusiast, a fan of the outdoors and fitness. Forever grateful to be on this journey.

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