Jesse James
Burger King is looking to drastically change Fast Food as we know it. After overwhelming success during the testing phase in St. Louis, Burger King and Impossible Food’s plant-based Whopper expanded to more select cities. Now the word comes down that Burger King‘s “Impossible Whopper” at all U.S. locations starting next week.
Burger King made the announcement recently, also revealing that a “taste test” will also be rolled out. This come to encourage customers to taste both a standard Whopper and the meat-free alternative until September 1st through the DoorDash and Burger King app. The “Impossible Whopper” will set you back $5.59 USD and will arrive throughout the US from August 8th. It will be available for as long as supplies last; but due to high interest, they are sure to disappear quickly.
José Cil, CEO of Burger King’s parent company, stated: “It’s really difficult to distinguish between the Impossible Whopper and the original offer.” He added, “And based on guest reaction, we decided to advance our plans to expand the Impossible Whopper to select new markets this summer. And we’re going to target a national rollout toward the end of the year if guest reaction continues to remain as strong as we’ve seen in St Louis.” This is certainly a big move for Burger King, and a big step toward healthier options in Fast Food restaurants.
Find out more from Burger King and be sure to try the “Impossible Whopper” soon at your local Burger King starting on August 8th. Will you be rushing out to give Burger King’s “Impossible Whopper” a try? Check out the short video of the Impossible Taste Test and mark your calendars. Be sure to keep it locked with us at The Culture Curators and stay tuned for more food news, recipes, and more coming soon!
