Jesse James
The good folks over at Mountain Dew are getting into the game. Today the word comes down that MTN DEW, MTN DEW AMP GAME FUEL and DORITOS today are joining forces with Activision’s celebrated Call of Duty franchise. This news comes ahead of the highly anticipated release of Call of Duty®: Modern Warfare. As part of this groundbreaking program, players will be able to unlock in-game rewards inside Modern Warfare with the purchase of any participating MTN DEW AMP GAME FUEL, MTN DEW or DORITOS products.
How? Well, it’s simple, you just enter the unique codes found on the packaging. The action kicks off on September 14th with a live-streamed, competitive event – the MTN DEW AMP GAME FUEL Celebrity PRO-AM. This special pre-release exhibition pairs gaming professionals with celebrities while highlighting the new 2v2 game mode in Call of Duty: Modern Warfare. Erin Chin, Senior Director, Marketing, Mountain Dew and MTN DEW AMP GAME FUEL spoke about the partnership. She stated: “We’re thrilled to join forces with Activision just ahead of the hugely anticipated Call of Duty: Modern Warfare release.” She further commented, “We put a stake in the ground when we launched Game Fuel last year, and we’re excited to continue delivering one-of-a-kind experiences, like this month’s PRO-AM with Modern Warfare – sure to be one of the most exciting games of the year.”
Mountain Dew Gets In The Game!
Published by Activision and developed by Infinity Ward, Call of Duty: Modern Warfare is set to release globally October 25th. Leslie Vesper, Senior Director, Marketing, Doritos also spoke about the collaboration. She stated: “This dynamic collaboration is a best-in-class example of the power of PepsiCo’s food and beverage portfolio coming to life for consumers on one of the world’s largest stages”. She then commented, “Doritos and DEW are known for providing players with unique ways to access exclusive gaming experiences, and now we’re taking this to a new level by working closely with Activision for Modern Warfare.”
The MTN DEW AMP GAME FUEL Celebrity PRO-AM will bring together some of the top names in music, sports, and entertainment. This will also mark the first-ever Call of Duty: Modern Warfare PRO-AM tournament. The battle is set to take place at the Thunder Esports Center in Long Beach, CA. The PRO-AM will pair well-known gamers such as Shroud, H3CZ, and Aydan with NBA athletes like D’Angelo Russell and Karl-Anthony Towns. Players will be able to try out a series of traditional 6v6 multiplayer matches, as well as the game’s intense new Gunfight 2v2 mode. MTN DEW AMP GAME FUEL is committed to providing players with more options than ever before to #LVLUPTHEGAME. In addition to its four existing offerings, the brand is also introducing a new, limited-time edition flavor – Charged Orange Storm.
Additionally, from October 6th through December 31st, Modern Warfare gamers will be able to unlock 2XP** with codes found on participating DORITOS packs, MTN DEW and DIET MTN DEW as well as MTN DEW AMP GAME FUEL resealable cans. Head over to Mountain Dew to find out more about the collaborative effort and keep it locked for much more from the world of gaming coming soon.
Photos via Mountain Dew
