Jesse James
Like anyone, we enjoy a good drink after a hard day. The good folks over at Jägermeister are back, and with them have a brand new project. Jägermeister announces the launch of Jägermeister Cold Brew Coffee. Intrigued? Well, this unique blend was created to complement those high energy moments and recruit a new generation of drinkers.
Jägermeister Cold Brew Coffee combines Jägermeister’s 56 herbs, blossoms, roots, and fruits. This results in flavors of intense, rich Arabica coffee and cacao, offering a new iteration of the iconic Jägermeister ice-cold shot experience. The cold brew coffee combination boasts all-natural ingredients creating a well-balanced shot, with a harmonious flavor profile.
Chris Peddy, Chief Marketing Officer of Mast-Jägermeister US, spoke about the drink. He stated: “Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles.” Peddy added, “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”
The Cold Brew Coffee boasts 33% alcohol by volume and is geared toward shot lovers, coffee enthusiasts, and fans of Jägermeister. Try something new and drink different. Check out Jäger’s Cold Brew Coffee in the image up top and look for the concoction arrive in the USA and the UK in January 2020. Stay tuned here to The Culture Curators for more great drinks and drink recipes coming soon.
Photo via Jägermeister
