Jesse James
The good folks over at BACARDÍ know a few things about great spirits. Today they are back in the news, pairing up with Lonely Whale for a unique new campaign. The goal is to help rid the world of single-use plastic straws by the year 2020. In case you didn’t know, the global spirits brand announced a multi-year partnership with the environmental non-profit organization Lonely Whale. Aiming to ensure the #TheFutureDoesntSuck.
They have created the Straw Vinyl program, which finds BACARDÍ and Lonely Whale collecting used straws from 55 partner bars across the country. In turn, upcycling them into limited-edition vinyl records. The goal is to transform something that sucks into something that slaps. As part of BACARDÍ’s ongoing commitment to this pledge. The iconic rum brand has partnered with Major Lazer and Anitta to use their music for the greater good. All of the upcycled vinyl records will be pressed with the global music titans’ summer anthem, Make It Hot. Which was released this past June in partnership with BACARDÍ.
Lonely Whale Is Making A Change!
Music fans got their first look at the upcycled straw vinyl at the Life Is Beautiful music festival in Las Vegas. During the three-day festival, the iconic Art Motel transformed into a rum paradise. One room comes dedicated to Lonely Whale and #TheFutureDoesntSuck campaign. Festival-goers lined up to sign the pledge to eliminate single-use plastic straws. Doing so while standing underneath a striking installation that recreated the feeling of being underwater and surrounded by trash.
Now, consumers around the country can begin participating in the program on November 11. This is when collection bins and live coasters will be available at select partner bars for straw collection and awareness. Each collection bin and coaster will include a brief Snapchat animation giving consumers more information about the program. Also providing info about the partnership between BACARDÍ and Lonely Whale.
The final upcycled limited-edition vinyl will become available for purchase on Giving Tuesday, December 3, on LonelyWhale.com. 100% of the proceeds from the Make It Hot vinyl will go to Lonely Whale. Head over to Lonely Whale to find out more and keep it locked with us at The Culture Curators for more from BACARDÍ coming soon.
Photos via Bacardi
