Jesse James
An excellent timepiece says a lot about your style, and it can also elevate your style. The good folks over at Baume are known for crafting sleek and stylish timepieces, and they return with a new one. Today we get our first look at the Baume x NOUS, a limited-edition timepiece in partnership with Parisian concept store, NOUS.
Soon after the brand’s launch in early 2018, the NOUS Paris concept store becomes one of the first retailers to display the brand. Baume is excited to further expand this partnership, cooking up an incredible new design collaboration. The NOUS clients are the most fashionable, and discerning in the world, and Baume is excited to launch the co-designed limited edition timepiece. The watch features a sleek and stylish allure, rocking a reworked rendition of Baum’s existing “Custom Timepiece 41mm Small Second Collection”, boasting three key unique features.
The timepiece offers a dial that bears the NOUS concept store logo: a fingerprint affirming its “For Us and By Us” slogan. The back of the watch dial is engraved with the NOUS logo, while also rocking the same interchangeable system as all the other BAUME bracelets. The BAUME NOUS watch cannot be customized, as the configuration has been selected and refined by the BAUME and NOUS design teams, achieving a very urban, raw, and contemporary style. The elevated nature of the timepiece means that this watch won’t last long, and there will only be 50 timepieces created.
NOUS co-founder Olivier Breton spoke about the collaboration. He stated: ” “The idea of NOUS was born from a desire to offer products that reflect our values. We’re delighted to be working with BAUME today. From the beginning, it was an obvious and natural choice to collaborate with BAUME. The watch design and the brand concept correspond perfectly with the customers we have chosen.”
Take a look at the limited edition Baume x NOUS timepiece in the images and look for the watch at various NOUS concept stores. Don’t miss out! Head over to Baume and NOUS to find out more about this stunning timepiece immediately.
Photos via Baume/NOUS
