On Tuesday, November 5th, USWNT co-captain Alex Morgan, together with POWERADE and the U.S. Soccer Foundation, unveiled a new soccer field in Gardena, CA. The pitch was created in order to give the next generation of footballers more access to the sport. The soccer field comes after POWERADE committed to building three mini-pitches in key […] More
The 2019-2020 NBA Season is off and running. Things tipped off a few weeks ago, and the teams are looking to take their squad to the Finals. The good folks over at PUMA Basketball are back with some big news, announcing the signing of Boston Celtics guard Marcus Smart. The signing of Mr. Smart comes […] More
The 2019-2020 NBA Season is off and running. It’s that time of the year once again, and we as basketball fans are hyped! As the season gets started, the word comes down that Mountain Dew has signed Zion Williamson, teaming up for a 5-year deal. Zion is the latest addition to the Mountain Dew roster, […] More
With MLB Post Season in full swing, adidas is bringing some style to the diamond. As the Creator sports brand, adidas lives at the intersection of sport x culture, effortlessly blending innovation and creativity. The brand with the three stripes returns to launch a new baseball cleat for the MLB Post Season. Inspired by old-school […] More
No strangers to sport, nor style, PUMA is back. This time around PUMA is back with something celebratory and quite eye-catching. After debuting a special kid to celebrate Manchester City‘s 125th anniversary, PUMA has now revealed a full capsule collection. Along with the special Manchester City jersey top, a range of apparel items and accessories […] More
The good folks over at adidas are back at it yet again. As the official uniform and footwear brand of the Little League® World Series, adidas is doing something special for the kids. adidas created a Maker’s Lab within the player lounge for athletes to express their creativity and customize their gear. This gives young […] More
Ready or not, football season is right around the corner. While the anticipate and hype builds for the 2019 NFL season, the XFL is making some noise of their own. Back in early 2018, Vince McMahon announced he was relaunching the XFL. The league is set to return in 2020, however before the games take […] More
The good folks over at adidas are back, and they are inspiring future generations. A lack of visible role models is an enduring barrier for women and girls in sport. Only 4 percent of U.S. sports coverage dedicated to women’s sports. adidas is aiming to inspire and support balancing coverage of women’s sports. The brand […] More
She’s the number one Alpine skier in the world. Now she has been welcomed in the three stripe family. Adidas recently announced that Mikaela Shiffrin joins the team in a multi-year partnership. The collaboration centers around her training regime and inspiring the next generation of creators. The 24-year-old Colorado native has garnered a record-breaking 17 […] More
After the highly successful inaugural season of ‘Friday Night Stripes,’ adidas, Twitter and Intersport are back at it again. The three have announced that ‘Friday Night Stripes’ Season 2 will launch this fall. ‘Friday Night Stripes’ is the first-ever live streaming series of high school football games on Twitter. A year ago, the three brands […] More
Jay-Z and Roc Nation are teaming up with the National Football League. The two are coming together in a unique partnership. Roc Nation and Jay-Z will help the NFL with its social justice, entertainment, and activism efforts. The New York Times reports the NFL is hiring JAY-Z as a “live music entertainment strategist.” This role […] More
In case you didn’t know, the 2019 Rugby World Cup is set to kick off soon in Japan. Some of the best Rugby players in the world will invade Japan to showcase their talents, looking to take their team all the way to the top. Louis Vuitton is back, celebrating the 2019 Rugby World Cup […] More
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